About Us

We are innovators. We are leaders. We are changing the game.

At the A Concept, we work to provide beautifully vibrant, well-designed, high-fashion pieces to you for an affordable price. Our ready to wear fashion looks great as part of any wardrobe and is ready to impress right out of the box.

The A Concept is the brainchild of Award-Winning designer Afua Sam. As the founder and creative director of DC based STUDIO D’MAXSI.

, Afua Sam has honed her designing skills. Known for her use of bold patterns and striking colors, Afua hopes to provide the men and women of the world with vibrant high-fashion pieces at a manageable price.

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Elevate your style and turn heads with the A Concept.

Want to wear beautiful statement pieces that shine with spectacular colors? What is stopping you? Life is too short to go with plan b. It’s time for the A Concept.